Brights and Park re-brand
where does this go?A precinct wide re-brand
As part of a precinct-wide rebrand, Brights & Park engaged Studio t-bac to update its signage design and implementation.
Leveraging the new brand guidelines, the project seamlessly integrated traditional hand-painted signwriting techniques with digital prints and handmade concierge signs, creating a cohesive and visually striking outcome.
Client | Brights & Park | JLL | Lendlease
hand painted signs | signage strategy | sign production & installation | wayfinding
Matt acrylic signage with handcrafted oak timber stands
To complement the new foyer fit-out, subtle design details were crafted using materials that blend seamlessly with the surrounding space.
Brights & Park is a progressive precinct that transcends the divide between work and leisure.
Hand painted EOT facilities in line with the new Brights & Park brand
The key objective was to create clear, easy-to-read signage to guide tenants from the lift area through the car park to the End of Trip facilities. This was achieved with a new suite of large-format, hand-painted icons, seamlessly integrated into the new brand style.
A long standing relationship with JLL
The new brand elements have been applied across all signage throughout the precinct, including both permanent and temporary installations.