530 Collins

Brand identity | Advertising campaign

When 530 Collins approached studio t-bac about a way to drive customers to their food court, we collaborated on an Advertising campaign on Melbourne trams.
Drawing from the Tram map system a fun design was created showing the major stops on the Collin street tram line with the 530 Collins logo prominent over their stop. It was an obvious choice to choose the trams that utilised the Collins street route to implement the signage.